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  • Writer's pictureMike Entner

Harnessing Objective Criticism Across Key Industries: Examples

By Michael Entner-Gómez | Digital Transformation Officer | Entner Consulting Group, LLC.



Following my discussion on objective criticism's role in business transformation (link to previous post), let's delve into its application in various sectors, focusing on telecommunications, automotive, and energy. These examples illustrate the critical need for clear-eyed evaluation in strategy and execution.


📶 Telecommunications: The Case of DISH Network


DISH Network's shift from satellite to a standalone 5G network is a study in setbacks. Missing key 2021 targets for their 5G deployment has raised questions about their strategic and operational effectiveness. This scenario spotlights the necessity for telecom giants to critically evaluate their technological and market strategies, leveraging feedback for vital adjustments.


🚘 Automotive: General Motors' Strategic Reassessment


General Motors' recent decision to revise its 2023 profit outlook, amidst labor disputes and EV strategy recalibration, serves as a reminder. It's crucial for automotive players to objectively assess market dynamics, labor relations, and the feasibility of tech advancements. Accepting and acting on constructive criticism regarding market readiness and innovation can lead to more balanced and sustainable business strategies.


⚡ Energy: Challenges in the Offshore Wind Sector


In the energy domain, companies like bp, Equinor, and Ørsted in the U.S. offshore wind market are navigating financial headwinds – supply delays, rising interest rates, and policy hurdles. These challenges underscore the need for a candid evaluation of the economic and logistical aspects of renewable energy initiatives. Objective feedback here can inform more strategic project decisions and adaptability in the face of economic shifts.


In each case, objective criticism is not just beneficial but essential for recalibrating strategies. It fosters resilience and adaptability, especially in sectors experiencing rapid change. So, let's ponder – were these companies so immersed in their own narratives that they missed the critical feedback?


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